After launching its new crash game at its New Jersey online casino, Hard Rock Games officially debuted Full Throttle with Dale Earnhardt Jr., a new free-to-play social casino game featuring the NASCAR Hall of Famer.
Hard Rock also launched the offering on two of its social gaming websites, Hard Rock Neverland Casino and Hard Rock Jackpot Planet.
Key takeaways
- Hard Rock Games' Full Throttle features Dale Earnhardt Jr. and expands reels with each win or loss.
- The game includes exclusive bonuses like the Pit Stop Wheel and Full Throttle Picking Game features.
- It's available on Hard Rock Neverland Casino and Jackpot Planet with Unity rewards for active players.
Full Throttle revolves around Dale Earnhardt Jr.'s iconography and reputation. The longtime racing favorite now works as a brand ambassador for Hard Rock International. The game features premium slot symbols modeled on Earnhardt Jr. and nostalgic NASCAR representations.
“It’s been a lot of fun to partner with Hard Rock on a racing game for their platform,” said Earnhardt Jr. “Hard Rock is such an iconic brand that has something for everyone and this game is no different. I’m excited to continue working with them and having the opportunity to collaborate on these projects together.”
One of the title's distinctive features is the Shifting Reels Mechanic, a dynamic game system that opens the reel matrix based on player outcomes. With each win or loss that hits in sequence, the game adds one more row to the reel matrix and releases 10 new pay lines, up to a maximum of seven rows and 70 pay lines.
Engaging reward aspects in Full Throttle are also tied to streaks players build. A five-win streak triggers the Full Throttle Picking Game, letting players acquire high-value rewards within the game.
A five-loss streak, conversely, triggers the Pit Stop Wheel Bonus, providing another type of interactive bonus play. Both reward streams are implemented to maintain an even level of player engagement, even on less rewarding spins.
Hard Rock-Earnhardt Jr. alliance continues growing
In conjunction with the game elements, Full Throttle's release indicates a growth in Dale Earnhardt Jr.'s partnership with Hard Rock. He recently collaborated with the company as a brand ambassador under an agreement that goes beyond gaming and into sports wagering and marketing activations.
Earnhardt Jr.'s fans can use the Hard Rock Bet Sportsbook to act on his sportsbook picks and partake in branded-to-do exclusive adventures.
One such fan promotion campaign was the Roll with Dale Jr. at Daytona Sweepstakes. The promo let fans win tickets to the Daytona event for free and could meet Earnhardt Jr. in person.
Hard Rock Neverland Casino and Jackpot Planet, the sites that host Full Throttle, are divisions of Hard Rock Games' overall portfolio. The division delivers seven online social games that integrate puzzle play, game play of slots, and casino content.
Players can earn points and tier credits based on their gameplay through the Unity by Hard Rock rewards program. They can redeem credits for various rewards within the greater Hard Rock universe, giving a tangible value element to the free-to-play experience.
