Brad Senkiw
Brad Senkiw
15+ years experience 15+ years experience
Brad has been covering sports betting and iGaming industry news for Covers since 2023. He writes about a wide range of topics, including sportsbook insights, proposed legislation, regulator decision-making, state revenue reports, and online sports betting launches. Brad reported heavily on North Carolina’s legal push for and creation of online sportsbooks, appearing on numerous Tar Heel State radio and TV news shows for his insights.
Before joining Covers, Brad spent over 15 years as a reporter and editor, covering college sports for newspapers and websites while also hosting a radio show for seven years.
Sport to bet on: NFL
Sports movie: Hoosiers
Sports snack: Chicken wings
Covers feature: Industry News
Best Betting Memory
Worst Beat
Sportsbook Needs Favorites in Futures Market, Bettors Split Over Several NBA Playoff Series
Operators rarely pull for favorites, but with the NBA futures market, that’s exactly what’s happening at BetMGM.
Connecticut Sports Betting Action Surges During March Madness
With bettors able to wager on in-state college basketball teams, Connecticut recorded a $208 million handle, the market’s seventh-largest ever.
New York Sports Betting Handle Drops 15% Week-Over-Week
The Empire State produced a weekly sports betting haul under $500 million for the first time since late February.
New Jersey Sports Betting Handle, Revenue Decrease During March Madness
The Garden State got back to generating billion-dollar hauls, but the amount wagered fell 16.5% year-over-year while gross income dipped 20.5%.
North Carolina Budget That Would Double Sports Betting Tax Passes Senate
SB 257 outlines spending and includes sportsbooks going from an 18% monthly payout in the Tar Heel State to 36%.
Former Baylor Employee Receives NCAA Show-Cause Penalty for Using DFS Platforms
The NCAA punished a former Baylor University resource development director after he gambled with daily fantasy sports platforms.
iGaming Platform BC.GAME Partners with Former NFL Receiver Antonio Brown
Crypto iGaming platform anticipates "the beginning of an insane voyage" with controversial football star.
North Carolina Senate’s Budget Proposal Calls for Doubling Sports Betting Operator Tax Rate
Proposed tax rate would put North Carolina in a tie for the third-highest tax rate in the U.S. among jurisdictions with multiple operators.
Thought-Provoking Splits Highlight Warriors-Grizzlies NBA Play-in Betting Action
Bettors are divided on one of the marquee matchups in the NBA’s single-elimination play-in portion of the postseason.
Illegal Gambling Operators Accounted for 74% of 2024's Gross Gaming Revenue, Research Shows
Nearly two-thirds of last year's gross gaming income came from unlicensed sportsbooks and casinos, according to research database platform Yield Sec.
March Madness Fuels 2nd-Highest Monthly Handle in New York Sports Betting History
The Empire State’s nine online sportsbooks generated $2.44 billion in wagers, a 23.8% year-over-year increase.
Pennsylvania Regulators Send 18 Cease-and-Desist Letters to Sweepstakes Operators
Pennsylvania regulators have sent 18 cease-and-desist letters to sweepstakes gaming operators.
Justin Rose Continues to be Thorn in bet365’s Side with Masters First-Round Lead
More than 1,700 bets were placed at bet365 before the Masters on Rose to lead the first round at odds of +7,000. The largest wager placed was a $100 each-way bet at +6,600.
New York Sports Betting Operators Bounce Back During Final Four
A week after recording the second-lowest operator hold ever, Empire State sportsbooks rebounded during the NCAA's Final Four.
Maryland Sports Betting Operators Produce One of Lowest-Ever Holds via March Madness
Maryland's run to the Sweet 16 helps fuel a month of heavy betting on college basketball.
PrizePicks Extends Official DFS Partnership with Atlanta Braves
Atlanta-based PrizePicks has renewed its partnership with MLB's Braves for the next three years as the club's official daily fantasy sports partner.
McIlroy, Not Scheffler, Leads Sportsbooks in Masters Outright Winner Ticket Counts
Wagering for golf’s first major of the year shifted considerably from last year. Bettors like Rory McIlroy's outright odds at Augusta National against Scottie Scheffler, who wore the Green Jacket in 2024.
North Carolina Sets March Madness Sports Betting Handle Record
The Tarheel State's eight online operators won just 5.6% on a $685 million handle, the lowest win rate yet in the basketball-centric market.
Sportsbooks Differ on Florida-Houston Title Game Need Following Helpful Duke Loss
One sportsbook is rooting for a Houston upset in the national title game Monday, while another would be on the hook for hefty futures payouts.
Bally’s Rescues Struggling Australian Casino Group The Star Entertainment
Bally’s announced Monday that it reached an agreement to infuse The Star Entertainment with $187 million.
