James Bisson

Contributor Years of Experience Icon

15+ years experience

Contributor

15+ years experience

James Bisson is a contributing writer at Covers. He has been a writer, reporter and editor for more than 20 years, including a nine-year stint with The Canadian Press and more than five years at theScore. He has covered dozens of marquee events including the 2010 Winter Olympics, the 2006 Stanley Cup final and Wrestlemania 23, and his work has appeared in more than 200 publications, including the Los Angeles Times, the Guardian, Yahoo! Sports, the Toronto Star and The Globe and Mail.

His book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008 and earned him appearances on CBC Radio and Canada AM. He has written more than 50 sportsbook reviews, more than 200 industry news articles, and dozens of other sportsbook-related content articles.

A graduate of the broadcast journalism program at Ryerson University (now Toronto Metropolitan University), James has been an avid bettor since the early 2000s, and cites bet365 as his favorite sports betting site due to its superior functionality and quick payouts. His biggest professional highlight: Covering Canada's first Olympic gold medal on home soil – and interviewing Bret Hart. Twice.

Favorites

Team: Edmonton Oilers
Sport to bet on: NHL
Sports movie: Creed II
Sports snack: Loaded nachos
Covers feature: Matchup pages

Helping a good friend and colleague win an industry experts sports betting contest in 2020 by correctly predicting Kevin Stefanski as NFL Coach of the Year. And of course I cashed in on it, too.

Best Betting Memory

I used to micro-bet table tennis service points. Once I lost nine straight (for those of you who bet on this sort of thing, that never happens). I decided it was time to stop.

Worst Beat

Vegas Travelers Undeterred Despite Global Economic Turmoil, According to Covers Survey

Apr 16, 2025 • 6:38 PM ET

Las Vegas might be headed for a major economic downturn, but those who have previously been to Sin City won't be to blame. Covers surveyed more than 3,000 respondents from across North America who have been to Vegas at least once, and found that most are relatively unconcerned about the current global economy, which is in major flux amid U.S. Presi...