Hard Rock Hotel & Casino Atlantic City has unveiled its new Digital Center, a physical hub dedicated to enhancing the user experience for Hard Rock Bet Online Casino and Sportsbook. Located inside the Unity Players Club, the space is designed as a meet-up point for digital players to interact directly with the brand.
Key Takeaways
- Hard Rock Atlantic City has opened a Digital Center for app support and exclusive player promotions
- The Digital Center is open 24/7 and is located within Hard Rock Hotel & Casino Atlantic City in the Unity Players Club
- While Hard Rock expands its online support options, it has added more games through a partnership with Hard Rock Digital and opened a new casino in Ottawa
In-person support is available 24/7 and allows players to try the latest games and claim promotions. By integrating app support and promotional engagement into the casino floor, Hard Rock aims better to serve its growing base of New Jersey players and extend its brand experience beyond traditional gaming.
“It’s our goal to create a more connected entertainment experience however and wherever someone interacts with the Hard Rock brand. Whether on Hard Rock Bet or in-person in Atlantic City, we want players to be able to immerse themselves in the brand’s legendary hospitality, play their same favorite games, and take advantage of our loyalty program to earn incredible rewards through Unity by Hard Rock,” said SVP Casino Operations, Grant Williams.
Bragg deepens partnership with Hard Rock Digital
While Hard Rock improves the support for Hard Rock Bet, it has also recently expanded its game library. Bragg Gaming recently initiated a new development partnership agreement for Hard Rock Digital to construct a suite of proprietary online casino games for Hard Rock Bet Casino.
The move is an addition to Bragg's existing partnership, which is already made of proprietary material from studios such as Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic.
The exclusive content will launch in New Jersey, with plans to expand availability into future markets where Hard Rock Bet may operate. One of the first of these games was released earlier in July, when Hard Rock Bet debuted the Liberty Fortune slot.
Hard Rock Hotel & Casino Ottawa becomes Canada's first integrated Hard Rock resort
As Hard Rock grows in the U.S., it spreads its reach to other countries. Hard Rock Hotel & Casino Ottawa launched in early July with a ceremonial guitar smash event, ushering in the country's first fully integrated Hard Rock resort. The $350 million project combines entertainment, gaming, hospitality, and music culture.
There was an official opening ceremony in which O Canada was sung, accompanied by the Canadian Tenors. After that, the Hard Rock guitar smash followed, in place of the usual ribbon-cutting.
Executives and dignitaries joined in the formal opening, which was accompanied by a demonstration of the resort's community-oriented credo: donating $100,000 to the Ottawa Food Bank. The ceremony underscored the firm's practice of combining old-school music with high-end facilities.
“Bringing Hard Rock to Canada's capital is an iconic milestone for our brand. We're proud to expand our global footprint and create a destination where locals and visitors can experience world-class gaming, hospitality, and entertainment all in one place, “ said Hard Rock CEO, Jim Allen.