Hard Rock Atlantic City Launches New Digital Center for Hard Rock Bet

The Digital Center is open 24/7 and located within Hard Rock Hotel & Casino Atlantic City in the Unity Players Club.

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor
Jul 14, 2025 • 13:37 ET • 4 min read
Photo By - Imagn Images.

Hard Rock Hotel & Casino Atlantic City has unveiled its new Digital Center, a physical hub dedicated to enhancing the user experience for Hard Rock Bet Online Casino and Sportsbook. Located inside the Unity Players Club, the space is designed as a meet-up point for digital players to interact directly with the brand. 

Key Takeaways

  • Hard Rock Atlantic City has opened a Digital Center for app support and exclusive player promotions
  • The Digital Center is open 24/7 and is located within Hard Rock Hotel & Casino Atlantic City in the Unity Players Club
  • While Hard Rock expands its online support options, it has added more games through a partnership with Hard Rock Digital and opened a new casino in Ottawa

In-person support is available 24/7 and allows players to try the latest games and claim promotions. By integrating app support and promotional engagement into the casino floor, Hard Rock aims better to serve its growing base of New Jersey players and extend its brand experience beyond traditional gaming.

“It’s our goal to create a more connected entertainment experience however and wherever someone interacts with the Hard Rock brand. Whether on Hard Rock Bet or in-person in Atlantic City, we want players to be able to immerse themselves in the brand’s legendary hospitality, play their same favorite games, and take advantage of our loyalty program to earn incredible rewards through Unity by Hard Rock,” said SVP Casino Operations, Grant Williams.

Bragg deepens partnership with Hard Rock Digital 

While Hard Rock improves the support for Hard Rock Bet, it has also recently expanded its game library. Bragg Gaming recently initiated a new development partnership agreement for Hard Rock Digital to construct a suite of proprietary online casino games for Hard Rock Bet Casino.

The move is an addition to Bragg's existing partnership, which is already made of proprietary material from studios such as Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic.

The exclusive content will launch in New Jersey, with plans to expand availability into future markets where Hard Rock Bet may operate. One of the first of these games was released earlier in July, when Hard Rock Bet debuted the Liberty Fortune slot.

Hard Rock Hotel & Casino Ottawa becomes Canada's first integrated Hard Rock resort

As Hard Rock grows in the U.S., it spreads its reach to other countries. Hard Rock Hotel & Casino Ottawa launched in early July with a ceremonial guitar smash event, ushering in the country's first fully integrated Hard Rock resort. The $350 million project combines entertainment, gaming, hospitality, and music culture.

There was an official opening ceremony in which O Canada was sung, accompanied by the Canadian Tenors. After that, the Hard Rock guitar smash followed, in place of the usual ribbon-cutting.

Executives and dignitaries joined in the formal opening, which was accompanied by a demonstration of the resort's community-oriented credo: donating $100,000 to the Ottawa Food Bank. The ceremony underscored the firm's practice of combining old-school music with high-end facilities.

“Bringing Hard Rock to Canada's capital is an iconic milestone for our brand. We're proud to expand our global footprint and create a destination where locals and visitors can experience world-class gaming, hospitality, and entertainment all in one place, “ said Hard Rock CEO, Jim Allen. 

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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