Online sportsbook bet365 partnered with Incentive Games to bring its new free-to-play offering, Prize Matcher, to New Jersey and Pennsylvania customers.
The launch is a significant step forward in bet365's efforts to establish its presence in regulated U.S. gaming markets and follows a recent feature debut in Illinois for March Madness.
Key takeaways
- bet365 and Incentive Games launched Prize Matcher in New Jersey and Pennsylvania for regulated market expansion.
- In the game, players reveal three tiles daily to collect symbols, win prizes, and enjoy weekly grid resets.
- Prize Matcher includes an instant-win diamond symbol and multiple bonus opportunities through bet365’s platform.
The recently released Prize Matcher game follows various other launches from the sports operator, including its ‘Sub On Play On’ feature, released to European markets in March. This latest offering is integrated into bet365's Casino and Sports sites, where players can participate in everyday prize draws.
One of the game's most striking aspects is an exclusive diamond symbol. Players who discover this hard-to-find tile earn an immediate prize, irrespective of any matching requirements, fueling the thrill and popularity of daily play.
Incentive Games' Chief Commercial Officer, Ahmed Baker, highlighted the significance of this launch by citing the strong collaboration between the two companies. He further stated the rollout of Prize Matcher to these states is a testament to Incentive Games' focus on providing innovative free-to-play products that build customer loyalty and engagement for its customers.
In addition, any wins of the Prize Matcher New Jersey version must be used when the player is physically present in the state. Per bet365's terms, the offer is limited to new and valid users.
Weekly Play to encourage return players
Playing Prize Matcher is also bound by a set of conditions. Participants must be above 21, and only eligible and new customers can participate. The offer duly commences on April 7, 2025, at 5 p.m. local time and continues until July 28, at 4:59 p.m. local time. Each promotion week starts in the evening on a Monday, after which a new grid is provided.
Games Members can reveal up to three tiles per day; unused daily reveals, however, deplete and aren't carried over. Awards aren't earned, but if awarded, they're applied automatically, though sometimes they take up to 72 hours after the close date of the promotional run.
Bonus Bets players win under the offer must be taken and redeemed within seven days. If additional Bonus Bets are added during this period, the new timeframe will be seven days from the latest addition. Cash prizes added to accounts must also be claimed within a week before they're withdrawn if left unclaimed.
Spins awarded through Prize Matcher are used on certain games only. One spin has a 10 cent value and must be played within seven days of receiving it. A $10 Casino Bonus is likewise redeemable but must be staked once on qualifying games like Sticky Stacked Fire 7s, Cash Eruption, and Lightning Blaze, except no single stake may exceed $1.
